What is representation?
At a basic level we can say that all media are forms of representation. The people involved in making in making the representation are all governed by their own beliefs, values and attitudes. This means that no representation is objective. Most media products reproduce dominant ideologies in the way that they represent the world, which has led to many minorities complaining that they are misrepresented in the media.
Genre
In a lot of different videos where the singer is a female the way they are represented is usually in a sexy but also beautiful way. In most of the women music videos they dance but men play instruments and it doesn't happen all the time but most of it goes this way.
The audience looks at a media text in two ways: as a voyeur (observe somebody without their knowledge) and fetishistically (objectifying
This creates a narcissistic identification with an ideal image seen on the screen
By watching the represented figure in this way, this turns them into a fetish so that it becomes increasingly beautiful but more objectified.
Female stars are glamorous and attractive but considered as objects and subservient.
At a basic level we can say that all media are forms of representation. The people involved in making in making the representation are all governed by their own beliefs, values and attitudes. This means that no representation is objective. Most media products reproduce dominant ideologies in the way that they represent the world, which has led to many minorities complaining that they are misrepresented in the media.
Genre
In a lot of different videos where the singer is a female the way they are represented is usually in a sexy but also beautiful way. In most of the women music videos they dance but men play instruments and it doesn't happen all the time but most of it goes this way.
Laura Mulvey is a British feminist film theorist.
She came up with the theory of ‘The Male Gaze’:The audience looks at a media text in two ways: as a voyeur (observe somebody without their knowledge) and fetishistically (objectifying
This creates a narcissistic identification with an ideal image seen on the screen
By watching the represented figure in this way, this turns them into a fetish so that it becomes increasingly beautiful but more objectified.
Female stars are glamorous and attractive but considered as objects and subservient.
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